the concepting tool
FakeAgency is a practical tool to help advertising creatives spark ideas, make
associations, improve techniques, and develop concepts faster and with more
relevance to their current assignments. It’s an “idea database” of advertising
concepts that are tagged and organized for easy search. Each concept in the
database is a text-based representation of an idea (with descriptions of images,
characters, actions, and other elements).

ideas made searchable
Ideas are quality-controlled dynamically by the same advertising creatives who
use it. Before searching the database, each user performs two tasks. First, you
rate and tag another user’s concept with keywords. Second, you’ll add an original
concept as text (from your own portfolio or another source). After that, you’ll gain
full search access until logout.

anonymous
You’ll never have to divulge who you are or where you work. We don’t even email
you. Log in whenever you want and check messages left on your secure home page.

community feedback
Because FakeAgency is an online community, you’ll also receive feedback
through comments on the concepts you submit. Creatives who want to improve
their skills and get reactions to which work should be in their portfolio use the
FakeAgency to focus group new ideas. So why not what the rest of us have to say
about your Big Idea.

Click here to register